Giving Voice to Things That Matter

“Susan is a creative and skilled writer at the top of her craft. She has keen insight into finding the heart of any story. I wholeheartedly recommend her to anyone needing a strong writer.”—Chris Roslan, Roslan & Campion Public Relations

With 20+ years of experience and a background in PR and marketing, I help agencies, brands, thought leaders, and nonprofits uncover the stories behind their expertise and turn complex ideas into clear, compelling content people understand, trust, and act on.

I bring a journalist's curiosity, a marketer's precision, and a storyteller's instincts to every project—making sure every piece of content serves a purpose, supports your goals, and sounds unmistakably on-brand.

What I Do

I help agencies, brands, thought leaders, nonprofits, and mission-driven organizations:

  • Clarify their message so it's on-brand with consistent style, tone, and voice

  • Uncover the story at the heart of what they do and the strongest ‘hook’

  • Translate complex topics into accessible, engaging, actionable copy

  • Combine strategy with polished, persuasive writing

  • Bring a PR and marketing mindset to every project so content connects and converts

Articles, Blogs, Thought Leadership & Ghostwriting

Build authority. Boost SEO. Say something worth reading.

  • Content & topic ideation

  • SEO-smart writing

  • Research & interviews

  • Strategic keywords

Website Copy

Craft clear, compelling content for every page of your site.

  • Homepage & landing pages

  • About pages & mission statements

  • Services & contact pages

Marketing & Communications Content

Materials that blend clarity with persuasion.

  • Company overviews

  • Bios

  • Press releases

  • Content editing

Verbal Branding & Rebranding

Find your voice. Tell your story. Stand out.

  • Brand positioning, message, and story

  • Brand promise, mission, and goals

  • Differentiators, voice, and tone

  • Identifying target audience

Don’t see what you need? Just ask.

Freelance Article Assignments

Beyond client work, I'm available for assigned stories on travel, health and wellness, business, lifestyle, and more. If you're an editor looking for a versatile writer who can quickly get up to speed on complex subjects and deliver clean, engaging copy, let's talk.

Next Steps

Ready to get started? I'm available for freelance, contract, retainer, and long-term projects.

Let's talk