Marketing & Communications Writing Samples
Strategic storytelling and content writing for companies, brands, and changemakers.
“We highly recommend Susan. She is a great wordsmith who grasps out-of-the-box ideas extraordinarily fast and turns them into compelling and accessible content. Plus, she’s super easy to work with. ”
I work with brands, agencies, and cause-driven organizations to clarify messaging, shape the brand voice, and create content that builds trust. Below is a sampling of my client work across industries, formats, and voices. If you're looking for something specific or or ideas you’d like to explore, feel free to get in touch.
ARTICLES, BLOGS, THOUGHT LEADERSHIP
I create long-form content that builds authority, boosts SEO, and strengthens your voice—thoughtful, well-researched, and tailored to your audience.
I ghostwrote a six-month series of articles in this publication. How to be the Ultimate Holiday Host
WEBSITES | LANDING PAGES
I craft clear, compelling, and brand-aligned website copy that reflects your voice and inspires action—whether you’re building from scratch, reworking existing pages, or fine-tuning the details.
Brand development + website copy for non-profit assisting high-achieving students from underserved communities in gaining admission to private schools.
Brand development + website copy for award-winning tablescape designer.
Landing page copy for the High Heeled Hostess’ “Ultimate Wine & Cheese Playbook.”
Landing page copy for this clinically-proven anti-aging skincare ingredient.
Verbal rebranding of website for historic venue.
Verbal rebrand to humanize Inc. 500-ranked clinical trials for medical devices company.
Verbal rebrand as company prepared new market launch. History | Company backgrounder |Philosophy | Philanthropy
Verbal rebrand pre SHARK TANK pitch. They landed a $600K deal. My original copy.
SALES, MARKETING, & COMMUNICATIONS MATERIALS
From company overviews to press releases, I create sales and marketing materials that blend clarity with persuasion—always aligned with your brand voice and business goals.
Distilled complex information about monoclonal antibodies into a presentation script.
Crafted a brand story narrative to define and differentiate the research center.
Project summary report for corporate donors of this global NGO.
Distilled complex information for sales team talking points + marketing materials.
Premium natural pet food company overview to break into new market.
Brand positioning and CEO bio for this clean technology innovator.
Company overview of this historic distillery in Nashville.
Training materials and blogs for Brand Safety & Suitability Bootcamp.
PRESS RELEASES
I’ve written hundreds of press releases across a span of industries. Here’s a small sample. More available upon request.
Press release announcing new partnership for this specialty construction company.
Press release announcing revolutionary wireless air quality monitor.
Press release announcing distribution expansion for canine enrichment products.
Additional samples are available upon request.
“Susan somehow marries a highly sophisticated sensibility with a natural, approachable style. I’m consistently impressed with her resourcefulness, intelligence and fearless creativity.”
“Susan is a creative and skilled writer at the top of her craft. She has keen insight into finding the heart of any story, and she has a very fast turnaround with every writing assignment. We use her extensively and wholeheartedly recommend her to anyone needing a strong writer.
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