Marketing & Communications Writing Samples

“We highly recommend Susan. She is a great wordsmith who grasps out-of-the-box ideas extraordinarily fast and turns them into compelling and accessible content. Plus, she’s super easy to work with. ”
— SHARK TANK Winners Chelsea Brignanti & Leigh Ann Tucker, Co-Founders, Loliware

Below is a small sampling of my writing portfolio. Please contact me if you have any questions or ideas you’d like to explore.

ARTICLES & BLOG POSTS

HEALTH & WELLNESS

DEI (DIVERSITY, EQUITY & INCLUSION)

ENTERTAINING

MARKETING

WEBSITES

EDUCATION

All the website copy for this non-profit that provides comprehensive academic and social support to low-income students.

HEALTH TECH

Verbal rebrand for this Inc. 500-ranked company. Company has since been sold. This is my original copy that was on the site until the company’s sale.

ENTERTAINING

All the website copy for an award-winning tablescape designer dedicated to helping people transform dining experiences into unforgettable events. Here’s a case study for this project.

SUSTAINABLE TECHNOLOGY

Verbal rebrand of the website as the founders prepped to pitch on SHARK TANK. They landed a $600K deal. This is my original copy.

DESIGN SHOWROOM

Repositioned and refreshed the verbal branding as they prepared to launch in a new market.

History | Company backgrounder | Philosophy |Philanthropy

HISTORIC VENUE

Verbal rebranding of website for this historic NYC venue.

LEADERSHIP DEVELOPMENT

Verbal rebranding of website.

FILM SERIES

Website copy for “We the Economy: 20 Short Films You Can’t Afford to Miss,” demystifying the U.S. economy by award-winning filmmakers.

SALES | MARKETING | COMMUNICATIONS WRITING

PHARMACEUTICAL - SCRIPT

Script for internal team presentation to simplify monoclonal antibodies.

HEALTH & WELLNESS - SALES MATERIAL

SUSTAINABLE TECHNOLOGY - MARKETING MATERIALS

COMPANY OVERVIEWS - VARIOUS INDUSTRIES

PROJECT SUMMARY - GLOBAL NGO

Project summary report for corporate donors.

HOSPITALITY

Complete verbal rebranding for four properties in Virginia:

Ashby Inn & Restaurant, circa the 1800s, set in the foothill of of the Blue Ridge Mountains.

Inn at Evergreen, once a Civil War Era mansion. Listed on National Register of Historic Places.

Richard Johnson Inn, constructed in 1770 by an original signers of The Declaration of Independence. 

1890 Caroline House, built in 1891.

Press Releases

I’ve written hundreds of press releases across a span of industries. Here is a small sampling.

Additional samples are available upon request.

“Susan somehow marries a highly sophisticated sensibility with a natural, approachable style. I’m consistently impressed with her resourcefulness, intelligence and fearless creativity.”
— David Weyner, Branding and Creative Consultant
“Susan is a creative and skilled writer at the top of her craft. She has keen insight into finding the heart of any story, and she has a very fast turnaround with every writing assignment. We use her extensively and wholeheartedly recommend her to anyone needing a strong writer.
”
— Chris Roslan, Roslan & Campion Public Relations