Marketing & Communications Writing Samples
“We highly recommend Susan. She is a great wordsmith who grasps out-of-the-box ideas extraordinarily fast and turns them into compelling and accessible content. Plus, she’s super easy to work with. ”
Below is a small sampling of my writing portfolio. Please contact me if you have any questions or ideas you’d like to explore.
ARTICLES & BLOG POSTS
HEALTH & WELLNESS
Embracing Winter Wellness: The Transformative Power of Hot Yoga - Trusted Referral Network
How to Navigate the Holidays: Understanding & Managing Anxiety for a Healthier Season - Trusted Referral Network
Feeling Down? How Fueling Your Body Can Lead to Happiness - Mend
Nourish Your Heart. It Matters - Mend
Sustainable Nutrition & Other Health Trends to Watch - Mend
Why Vitamin D is So Important - Mend
Mind, Body, and Spirit Tips on How to Embrace Aging - Mend
12 Benefits of Stretching & How to Get Started - Mend
10 Tips to Creating Sustainable New Year’s Resolutions - Mend
DEI (DIVERSITY, EQUITY & INCLUSION)
What Companies Can Do to Retain Frontline Employees - Catalyst
7 Actions Your Company Should Take to Overcome Bias Against AANHPI Women - Catalyst
How to Build Genuine LGBTQ+ Allyship in Your Company - Catalyst
Why Companies Must Pay Attention to Women’s Health - Catalyst
Leverage AI While Avoiding Its Risks and Biases - Catalyst
7 Key Tips for Executive Sponsors of ERGs - Catalyst
MARKETING
You’ve Written a Book, Now What? - Choice Media
Overcoming Fear & Prioritizing Sales - Mylance
SALES | MARKETING | COMMUNICATIONS WRITING
PHARMACEUTICAL - SCRIPT
Script for internal team presentation to simplify monoclonal antibodies - Pfizer
HEALTH & WELLNESS - SALES MATERIAL
Brand message and talking points for sales team - Wedderspoon
Press release announcing award finalist - Wedderspoon
SUSTAINABLE TECHNOLOGY - MARKETING MATERIALS
Brand positioning, bios, factoids, and more - Envision Solar
COMPANY OVERVIEWS - VARIOUS INDUSTRIES
Premium pet food company overview - Artemis
Company overview - Maple Street Biscuit
Company overview - Leipers Distillery
DIGITAL MARKETING - NEWSLETTER CONTENT
Fulcrum new customer data platform launch - MMA Global
Zoom new platform innovations - MMA Global
OpenWeb platform acquisition - MMA Global
PROJECT SUMMARY - GLOBAL NGO
Project summary report for corporate donors - Plan International
WEBSITES
EDUCATION
All the website copy for this non-profit that provides comprehensive academic and social support to low-income students.
HEALTH TECH
Verbal rebrand for this Inc. 500-ranked company. Company has since been sold. This is my original copy that was on the site until the company’s sale.
SUSTAINABLE TECHNOLOGY
Verbal rebrand of the website as the founders prepped to pitch on SHARK TANK. They landed a $600K deal. This is my original copy.
DESIGN SHOWROOM
Repositioned and refreshed the verbal branding as they prepared to launch in a new market.
LEADERSHIP DEVELOPMENT
Verbal rebranding of website.
HISTORIC VENUE
Verbal rebranding of website for this historic NYC venue.
FILM SERIES
Website copy for “We the Economy: 20 Short Films You Can’t Afford to Miss,” demystifying the U.S. economy by award-winning filmmakers.
HOSPITALITY
Complete verbal rebranding for four properties in Virginia:
Ashby Inn & Restaurant, circa the 1800s, set in the foothill of of the Blue Ridge Mountains.
Inn at Evergreen, once a Civil War Era mansion. Listed on National Register of Historic Places.
Richard Johnson Inn, constructed in 1770 by an original signers of The Declaration of Independence.
1890 Caroline House, built in 1891.
Press Releases
I’ve written hundreds of press releases across a span of industries. Here is a small sampling.
Additional samples are available upon request.
“Susan somehow marries a highly sophisticated sensibility with a natural, approachable style. I’m consistently impressed with her resourcefulness, intelligence and fearless creativity.”
“Susan is a creative and skilled writer at the top of her craft. She has keen insight into finding the heart of any story, and she has a very fast turnaround with every writing assignment. We use her extensively and wholeheartedly recommend her to anyone needing a strong writer.
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