Client Work & Writing Samples

“We highly recommend Susan. She is a great wordsmith who grasps out-of-the-box ideas extraordinarily fast and turns them into compelling and accessible content. Plus, she’s super easy to work with.”

—SHARK TANK Winners Chelsea Brignanti & Leigh Ann Ticker, Co-Founders, LOLIWARE

I work with brands, agencies, and cause-driven organizations to clarify messaging, shape brand voice, and create content that moves people to act. Below is a sampling of my client work across industries, formats, and voices.

Have specific needs or ideas you'd like to explore? Get in touch.

Articles, Blogs, Thought Leadership

I create content that builds authority, boosts SEO, and gives your brand something worth saying.

**Embracing Winter Wellness - The Transformative Power of Hot Yoga**

**Feeling Down? Fueling Your Body Can Lead to Happiness**

**How to Navigate the Holidays for a Healthier Season**

**12 Benefits of Stretching & How to Get Started**

**Mind, Body, and Spirit Tips on How to Embrace Aging**

**10 Tips to Creating Sustainable New Year’s Resolutions**

**7 Actions Your Company Should Take to Overcome Bias Against AANHPI Women**

**How to Build Genuine LGBTQ+ Allyship in Your Company**

**What Companies Can Do to Retain Frontline Employees**

**Why Companies Must Pay Attention to Women’s Health**

**Host Like a Pro: How to Throw the Perfect Holiday Cocktail Party**

**The Art of Grazing: Create a Stunning Fall Charcuterie Board**

**10 Halloween Hosting Secrets for a Bewitching Soirée**

**Spring into Hosting: Your Guide to Hosting Easter Like a Pro**

Ghostwriting ongoing monthly series of articles. This is one sample. **How to be the Ultimate Holiday Host**

Ghostwrote Op Ed article. The Lost Art of Gathering: Why Dining Together Still Matters

**6 Tips to Strategically Safeguard Your Brand’s Safety and Suitability**

**Managing Brand Safety at the Speed of Culture**

Websites & Landing Pages

I craft clear, compelling website and landing page copy that reflects your voice and inspires action — whether you're building from scratch, reworking existing pages, or giving stale copy a complete overhaul.

**Verbal Rebrand** pre SHARK TANK pitch. They landed a $600K deal.

Brand Development + **Website Copy** for award-winning tablescape designer — tone, voice, and full site copy, from scratch.

**Website Cop**y for this nonprofit supporting homeless children and their families.

**Landing Page Copy** for anti-aging skincare ingredient.

**Website Verbal Rebrand** for historic venue.

**Verbal Rebrand** to humanize Inc. 500-ranked clinical trials for medical devices brand.

Brand Development + **Website Copy** for education non-profit.

Sales, Marketing & Communications Materials

From brand narratives and company overviews to sales sheets and bios, I create materials that blend clarity with persuasion and speak directly to the right audience.

**2-Minute Presentation Script** distilling complex information about monoclonal antibodies.

**Brand Story Narrative** to define and differentiate the research center.

**Project Summary** for global NGO corporate donors.

**Sales Sheet** distilling complex information for premium Manuka honey brand.

**Company Overview** for premium natural pet food company.

**Brand Positioning and CEO Bio** for clean technology innovator.

**Company Overview** of historic Nashville distillery.

**Training Materials** for Brand Safety & Suitability Bootcamp.

Press Releases

I've written hundreds of press releases across industries. Here's a sampling — more available upon request.

**Press Release** for specialty construction company.

**Press Release** announcing revolutionary wireless air quality monitor.

**Press Release** announcing distribution expansion for canine enrichment products.

NEED A WRITER? let's talk