Marketing & Communications Writing Samples

Strategic storytelling and content writing for companies, brands, and changemakers.

“We highly recommend Susan. She is a great wordsmith who grasps out-of-the-box ideas extraordinarily fast and turns them into compelling and accessible content. Plus, she’s super easy to work with. ”

— SHARK TANK Winners Chelsea Brignanti & Leigh Ann Tucker, Co-Founders, Loliware

I work with brands, agencies, and cause-driven organizations to clarify messaging, shape the brand voice, and create content that builds trust. Below is a sampling of my client work across industries, formats, and voices. If you're looking for something specific or or ideas you’d like to explore, feel free to get in touch.

ARTICLES, BLOGS, THOUGHT LEADERSHIP

I create long and short-form content that builds authority, boosts SEO, and strengthens your voice—thoughtful, well-researched, and tailored to your audience.

**Embracing Winter Wellness - The Transformative Power of Hot Yoga**

**Feeling Down? Fueling Your Body Can Lead to Happiness**

**How to Navigate the Holidays for a Healthier Season**

**12 Benefits of Stretching & How to Get Started**

**Mind, Body, and Spirit Tips on How to Embrace Aging**

**10 Tips to Creating Sustainable New Year’s Resolutions**

**7 Actions Your Company Should Take to Overcome Bias Against AANHPI Women**

**How to Build Genuine LGBTQ+ Allyship in Your Company**

**What Companies Can Do to Retain Frontline Employees**

**Why Companies Must Pay Attention to Women’s Health**

**Host Like a Pro: How to Throw the Perfect Holiday Cocktail Party**

**The Art of Grazing: Create a Stunning Fall Charcuterie Board**

**10 Halloween Hosting Secrets for a Bewitching Soirée**

**Spring into Hosting: Your Guide to Hosting Easter Like a Pro**

Ghostwrote six-month series of articles. **How to be the Ultimate Holiday Host**

**Love is in the Details: How to Host a Perfect Valentine’s Soiree**

**6 Tips to Strategically Safeguard Your Brand’s Safety and Suitability**

**Managing Brand Safety at the Speed of Culture**

WEBSITES | LANDING PAGES

I craft clear, compelling, and brand-aligned website and landing page copy that reflects your voice and inspires action—whether you’re building from scratch, reworking existing pages, or fine-tuning the details.

Brand Development + **Website Copy** for education non-profit.

Brand Development + **Website Copy** for award-winning tablescape designer.

**Landing Page Copy** for “Ultimate Wine & Cheese Playbook” lead magnet.

**Landing Page Copy** for anti-aging skincare ingredient.

**Website Verbal Rebrand** for historic venue.

**Verbal Rebrand** to humanize Inc. 500-ranked clinical trials for medical devices brand.

**Verbal Rebrand** pre SHARK TANK pitch. They landed a $600K deal.

SALES, MARKETING, & COMMUNICATIONS MATERIALS

From company overviews to press releases, I create sales and marketing materials that blend clarity with persuasion—always aligned with your brand voice and business goals.

**2-Minute Presentation Script** distilling complex information about monoclonal antibodies.

**Brand Story Narrative** to define and differentiate the research center.

**Project Summary** for global NGO corporate donors.

**Sales Sheet** distilling complex information for premium Manuka honey brand.

**Company Overview** for premium natural pet food company.

**Brand Positioning and CEO Bio** for clean technology innovator.

**Company Overview** of historic Nashville distillery.

**Training Materials** for Brand Safety & Suitability Bootcamp.

PRESS RELEASES

I’ve written hundreds of press releases across a span of industries. Here’s a small sample. More available upon request.

**Press Release** for specialty construction company.

**Press Release** announcing revolutionary wireless air quality monitor.

**Press Release** announcing distribution expansion for canine enrichment products.

Additional samples are available upon request.

NEED A WRITER? CONTACT ME

“Susan somehow marries a highly sophisticated sensibility with a natural, approachable style. I’m consistently impressed with her resourcefulness, intelligence and fearless creativity.”

— David Weyner, Branding and Creative Consultant

“Susan is a creative and skilled writer at the top of her craft. She has keen insight into finding the heart of any story, and she has a very fast turnaround with every writing assignment. We use her extensively and wholeheartedly recommend her to anyone needing a strong writer.
”

— Chris Roslan, Roslan & Campion Public Relations