Featured in The New York Times “Metropolitan Diary”

Giving Voice to Things That Matter

Strategic Writing for Brands, Nonprofits & Thought Leaders

No fluff. No hype. Just clear, strategic content that works.

Hi, I’m Susan Jacobs

Writer. Editor. Storyteller. Strategist.

I help agencies, brands, thought leaders, and nonprofits turn complex ideas and deep expertise into clear, compelling content people understand, trust, and act on.

Need an experienced writer? Let's talk.

 

“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.” - Native American Proverb

Plain and simple: I love to write.

For more than 20 years, I've worked at the intersection of writing, storytelling, strategy, and communications for agencies, brands, and mission-driven organizations.

I translate complex ideas into clear, compelling content that informs, inspires, and drives action. Whether it's website copy, thought leadership, articles, ghostwritten content, brand messaging, press releases, or executive communications, I help clients find the right words and put them to work.

Over the years, I've written about healthcare, clinical research, education, architecture, hospitality, sustainability, technology, wellness, entertainment, the arts, and much more.

Being industry agnostic gives me a fresh perspective on every project. That breadth allows me to quickly understand unfamiliar subjects, ask smarter questions, and find the story that makes complex information accessible and engaging.

Industry agnostic. Intentionally diverse. A fresh ‘outsider’ perspective.

What I Do

Whether you're launching something new, refining your message, or need an experienced writer to bring clarity to your content, I can help.

  • Website Copy

  • Brand Messaging

  • Thought Leadership

  • Articles & Blogs

  • Case Studies

  • Executive Ghostwriting

  • Editing

  • Content Strategy

  • Need something not listed? Just ask.

Sound Familiar?

The messaging feels scattered.

The voice doesn't reflect who you are.

You know what you want to say, but the words aren't landing.

A launch, rebrand, or deadline is approaching fast.

The content is there. It just needs clarity, structure, and polish.

Let’s Work Together

I bring strategy, clarity, and heart to every project, from first conversation to final delivery.

Available for freelance, contract, retainer, and long-term projects.

“Susan is a creative and skilled writer at the top of her craft. She has keen insight into finding the heart of any story and can write on any topic. She is adept at bringing all the moving parts together to tell a cohesive, entertaining, and informative story. I wholeheartedly recommend her to anyone needing a strong writer and storyteller. Plus, she's a pleasure to work with.”—Steve Olenski, The CMO Whisperer


 

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