Featured in The New York Times “Metropolitan Diary”

Giving Voice to Things That Matter

No fluff. No hype. Just clear, strategic content that works.

Hi, I’m Susan Jacobs

Writer. Editor. Storyteller. Strategist.

I help brands, agencies, and organizations find the right words so their message is clear, on-brand, and impossible to ignore.

Ready to make your content sing?

Let's talk.

 

“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.” - Native American Proverb

Plain and simple: I love to write.

With a background in PR and marketing, I think like a journalist to find the right hook, dig deep like an archeologist to uncover the story hiding beneath the surface, create like a mad scientist to make it sing, and drive it all home with strategy for real impact.

For more than twenty years, I’ve been a writer, editor, storyteller, and strategist for brands, companies, and cause-driven organizations across industries and continents.

I simplify complex ideas, breathe life into flat copy, and turn vision into messaging that builds trust, sharpens brand voice, and moves people to act.

Industry agnostic. Intentionally diverse. A fresh ‘outsider’ perspective.

What I Do

Whether you're launching, rebranding, or just need a fresh pair of eyes, I've got you.

I write and edit websites, brand messaging, articles, blogs, thought leadership, and ghostwritten pieces across industries.

Sound Familiar?

  • The copy and content are muddy and need shaping

  • The voice doesn’t match the vision

  • A launch is approaching—and the copy just isn’t there yet

  • Content needs a strategic eye and a human touch

Let’s Work Together

I bring strategy, clarity, and heart to every project — from first conversation to final delivery.

Available for freelance, contract, or long-term projects.

“Susan is a creative and skilled writer at the top of her craft. She has keen insight into finding the heart of any story and can write on any topic. She is adept at bringing all the moving parts together to tell a cohesive, entertaining, and informative story. I wholeheartedly recommend her to anyone needing a strong writer and storyteller. Plus, she's a pleasure to work with.”—Steve Olenski, The CMO Whisperer


 

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