Helping clients make an impact with clear, strategic, and engaging content.

“Susan is a creative and skilled writer at the top of her craft. She has keen insight into finding the heart of any story. I wholeheartedly recommend her to anyone needing a strong writer.”
— Chris Roslan, Roslan & Campion Public Relations

SERVICES

With 20+ years of experience and a background in PR and marketing, I bring a journalist’s curiosity, a marketer’s precision, and a storyteller’s soul to every project.

I take a 360-degree approach to ensure that every piece of content aligns with broader business goals and reflects your brand's unique DNA.​

WHAT I DO

I help brands, agencies, and mission-driven businesses:

  • Clarify their message so it's on-brand with consistent style, tone, and voice

  • Uncover the ‘hook’ and story at the heart if what they do

  • Translate complex topics into accessible, engaging, actionable copy

  • Infuse strategy alongside polished, persuasive writing

  • Bring a PR and marketing mindset to every project so content connects and converts

ARTICLES | BLOGS | THOUGHT LEADERSHIP | GHOSTWRITING

Build authority. Boost SEO. Say something worth reading.

  • Content & topic ideation

  • SEO-smart writing

  • Research & interviews

  • Strategic keywords

WEBSITE COPY

Craft clear, compelling content for every page of your site.

  • Services pages

  • Contact pages

  • Homepage & landing pages

  • About pages & mission statements

MARKETING & COMMUNICATIONS CONTENT

Materials that blend clarity with persuasion.

  • Press releases

  • Content editing

  • Company overviews

  • Bios

VERBAL BRANDING & REBRANDING

Find your voice. Tell your story. Stand out.

  • Differentiators, voice, and tone

  • Identifying target audience

  • Brand positioning, message, and story

  • Brand promise, mission, and goals

Don’t see what you need? Just ask.

FREELANCE ARTICLE ASSIGNMENTS

Available for stories on travel, health & wellness, business, and more.​

NEXT STEPS

If you're ready to strengthen your message, clarify your voice, and communicate strategically across channels, contact me.

I’m always open to new opportunities and collaborations.

Let’s connect and see what magic we can create together.