Giving Voice to Things That Matter
“Susan is a creative and skilled writer at the top of her craft. She has keen insight into finding the heart of any story. I wholeheartedly recommend her to anyone needing a strong writer.”—Chris Roslan, Roslan & Campion Public Relations
With 20+ years of experience and a background in PR and marketing, I bring a journalist’s curiosity, a marketer’s precision, and a storyteller’s instincts to every project—making sure every piece of content serves your bigger goals and sounds unmistakably on-brand.
What I Do
I help brands, agencies, and mission-driven businesses:
Clarify their message so it's on-brand with consistent style, tone, and voice
Uncover the ‘hook’ and story at the heart of what they do
Translate complex topics into accessible, engaging, actionable copy
Infuse strategy alongside polished, persuasive writing
Bring a PR and marketing mindset to every project so content connects and converts
Articles, Blogs, Thought Leadership & Ghostwriting
Build authority. Boost SEO. Say something worth reading.
Content & topic ideation
SEO-smart writing
Research & interviews
Strategic keywords
Website Copy
Craft clear, compelling content for every page of your site.
Homepage & landing pages
About pages & mission statements
Services & contact pages
Marketing & Communications Content
Materials that blend clarity with persuasion.
Company overviews
Bios
Press releases
Content editing
Verbal Branding & Rebranding
Find your voice. Tell your story. Stand out.
Brand positioning, message, and story
Brand promise, mission, and goals
Differentiators, voice, and tone
Identifying target audience
Don’t see what you need? Just ask.
Freelance Article Assignments
Beyond client work, I'm available for assigned stories on travel, health & wellness, business, and more. If you're an editor looking for a reliable, versatile writer, let's talk.
Next Steps
Ready to get started? I’m always open to new projects and collaborations.