“Susan is a creative and skilled writer at the top of her craft. She has keen insight into finding the heart of any story, and she has a very fast turnaround with every writing assignment. I wholeheartedly recommend her to anyone needing a strong writer.”
— Chris Roslan, Roslan & Campion Public Relations

SERVICES

Helping clients make an impact with targeted, SEO-optimized content.

I write to improve the digital presence and industry authority of my clients through engaging copy that converts customers, boosts reach and engagement, educates audiences, instills trust, and builds a strong brand voice. 

It doesn’t matter how great your product or service is…without consistent, targeted, engaging content, you’ll get lost in the sea of competition.

WHAT I DO…

  • Ensure content is on-brand, with consistent style, quality, tone of voice, and SEO-optimized

  • Dig deep to find the best ‘hook’ and the story that lies within

  • Align copy | content with your mission, vision, and goals

  • Incorporate my PR, communications, and marketing expertise to develop content strategies

  • Deliver inspiring brand story, strategic messaging, and powerful content and copy

  • Distill complex topics and translate into accessible, compelling, and effective copy and content.

ARTICLES | BLOGS | GHOSTWRITING

Build authority in your field and enhance the SEO of your website with powerful and strategic long-form content. 

  • Content & topic ideation

  • SEO optimized writing

  • Research & interviews

  • Keywords

WEBSITE COPY

Clear content that conveys your brand message and tone, with copy for pages including, but not limited to:

  • Services

  • Contact

  • Landing & home pages

  • About page & mission statement

MARKETING | COMMUNICATIONS CONTENT

If what you need is not listed, please ask!

  • Content editing

  • Company overviews

  • Press releases

  • Bios

VERBAL BRANDING | REBRANDING

Develop effective business, marketing, and communications strategies that reinforce your brand, convert customers/clients into brand champions, and position your company for growth. Your brand will stand out and be more marketable.

  • Brand strategy, differentiators, and voice

  • Brand positioning, message, and story

  • Identifying target audience

  • Articulating brand promise, mission, and goals

FREELANCE ARTICLE ASSIGNMENTS

I’m available to take on topics ranging from travel and wellness to career, business, and much more.

NEXT STEPS…

If you’re looking to communicate strategically and with consistency across all marketing channels, let’s talk.

I’m always open to new opportunities and collaborations. Let’s chat and see what magic comes of it.