Giving Voice to Things That Matter

No fluff. No hype. Just clear, strategic content that works.

Hi, I’m Susan Jacobs

Writer. Editor. Storyteller. Strategist.

I help brands, agencies, and organizations find the right words so their message is clear, on-brand, and impactful.

Ready to make your content sing?

Let's talk.

 
Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.
— Native American Proverb

Plain and simple: I love to write.

For more than twenty years, I’ve been a writer, editor, storyteller, and strategist for brands, companies, and cause-driven organizations across industries and continents.

With a PR and marketing mindset, a journalist’s instincts, and a storyteller’s soul, I simplify complex ideas, breathe life into flat copy, and turn vision into messaging that builds trust, sharpens brand voice, and drives engagement.

I work across sectors—from health and wellness to tech innovation to social good. Clients often bring me in for a fresh ‘outsider’ perspective in industries where I have no prior experience.

Industry agnostic. Intentionally diverse. A fresh ‘outsider’ perspective.

WHAT I DO

  • Websites & Landing Pages – Clear, SEO-savvy copy built to convert

  • Brand Messaging – Shape how you show up, sound, and resonate

  • Articles & Blogs – Story-driven human-centered content

  • Thought Leadership – Ghostwritten pieces that position you authentically

  • Editing – Tighten, polish, and elevate existing copy.

WHY CLIENTS HIRE ME

  • The copy and content are muddy and need shaping

  • The voice doesn’t match the vision

  • A launch is approaching—and the copy just isn’t there yet

  • Content needs a strategic eye and a human touch

LET’S WORK TOGETHER

Need clear messaging, stronger copy, or a story that resonates with your audience?

Whether you’re launching something new or refining what already exists, I bring strategy, clarity, and creativity to the process—from first draft to the final version.

Available for freelance, contract, or long-term projects.

Contact me to discuss how we can bring your content to life.

Recently featured in The New York Times “Metropolitan Diary”

Susan is a creative and skilled writer at the top of her craft. She has keen insight into finding the heart of any story, a fast turnaround time, and can write on any topic. She is adept at bringing all the moving parts together to tell a cohesive, entertaining, and informative story. Not an easy thing to do. I wholeheartedly recommend her to anyone needing a strong writer and storyteller. Plus, she’s a pleasure to work with.
— Steve Olenski, Former Forbes Writer
 

Recent Blog Posts


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