Giving Voice to Things That Matter
No fluff. No hype. Just clear, strategic content that works.
Hi, I’m Susan Jacobs
Writer. Editor. Storyteller. Strategist.
I help brands, agencies, and organizations find the right words so their message lands with clarity, character, and purpose.
Ready to make your content sing?
“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever. ”
Plain and simple: I’m a writer who loves to write.
I’m also a skilled editor, storyteller, and strategic thinker with 20+ years of experience across industries and continents.
I bring a journalist’s curiosity, a marketer’s strategy, and a storyteller’s soul to every project—from websites and brand messaging to articles, blogs, press materials, and more.
With roots in PR and marketing, I’ve worked with agencies, brands, companies, and nonprofits across wellness, tech, education, the arts, social good, and beyond.
Sometimes, I build content from scratch. Other times, I’m brought in when the copy’s flat, the voice feels off, or the strategy needs a sharper edge.
As a generalist and creative problem solver, I bring a fresh “outsider” perspective, especially to industries where I have no prior experience.
Giving voice to things that matter is the heart and soul of who I am and what I do—both on and off the page.
WHAT I DO
Websites & Landing Pages – Clear, SEO-savvy copy built to convert
Brand Messaging – Shape how you show up, sound, and resonate
Articles & Blogs – Story-driven human-centered content
Thought Leadership – Ghostwritten pieces that position you authentically
Editing – Tighten, polish, and elevate existing copy.
HOW I HELP
Clients bring me in when the message is muddy, the voice doesn’t match the vision, or a launch is looming and the copy isn’t there yet. I ask the right questions, find the thread, and shape content that hits the mark.
LET’S WORK TOGETHER
Need clear messaging, stronger copy, or a story that resonates with your audience?
Whether you’re launching something new or refining what already exists, I bring strategy, clarity, and creativity to the process—from first draft to the final version.
Available for freelance, contract, or long-term projects.
👉 Contact me to discuss how we can bring your content to life.
Industry agnostic. Intentionally diverse. A fresh ‘outsider’ perspective.
Recently featured in The New York Times “Metropolitan Diary” section. Click here to read.
“Susan is a creative and skilled writer at the top of her craft. She has keen insight into finding the heart of any story, a fast turnaround time, and can write on any topic. She is adept at bringing all the moving parts together to tell a cohesive, entertaining, and informative story. Not an easy thing to do. I wholeheartedly recommend her to anyone needing a strong writer and storyteller. Plus, she’s a pleasure to work with.
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