Giving Voice to Things That Matter
No fluff. No hype. Just clear, strategic content that works.
Hi, I’m Susan Jacobs
Writer. Editor. Storyteller. Strategist.
I help brands, agencies, and organizations find the right words so their message is clear, on-brand, and impactful.
Ready to make your content sing?
“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever. ”
Plain and simple: I love to write.
For more than twenty years, I’ve been a writer, editor, storyteller, and strategist for brands, companies, and cause-driven organizations across industries and continents.
With a PR and marketing mindset, a journalist’s instincts, and a storyteller’s soul, I simplify complex ideas, breathe life into flat copy, and turn vision into messaging that builds trust, sharpens brand voice, and drives engagement.
I work across sectors—from health and wellness to tech innovation to social good. Clients often bring me in for a fresh ‘outsider’ perspective in industries where I have no prior experience.
Industry agnostic. Intentionally diverse. A fresh ‘outsider’ perspective.
WHAT I DO
Websites & Landing Pages – Clear, SEO-savvy copy built to convert
Brand Messaging – Shape how you show up, sound, and resonate
Articles & Blogs – Story-driven human-centered content
Thought Leadership – Ghostwritten pieces that position you authentically
Editing – Tighten, polish, and elevate existing copy.
WHY CLIENTS HIRE ME
The copy and content are muddy and need shaping
The voice doesn’t match the vision
A launch is approaching—and the copy just isn’t there yet
Content needs a strategic eye and a human touch
LET’S WORK TOGETHER
Need clear messaging, stronger copy, or a story that resonates with your audience?
Whether you’re launching something new or refining what already exists, I bring strategy, clarity, and creativity to the process—from first draft to the final version.
Available for freelance, contract, or long-term projects.
Contact me to discuss how we can bring your content to life.
Recently featured in The New York Times “Metropolitan Diary”
“Susan is a creative and skilled writer at the top of her craft. She has keen insight into finding the heart of any story, a fast turnaround time, and can write on any topic. She is adept at bringing all the moving parts together to tell a cohesive, entertaining, and informative story. Not an easy thing to do. I wholeheartedly recommend her to anyone needing a strong writer and storyteller. Plus, she’s a pleasure to work with.
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