Marketing & Communications Writing Samples
Being industry agnostic and intentionally diverse has allowed me to work with clients in entertainment, non-profit, medical, tech innovation, health & wellness, tourism, design, formerly incarcerated reentry strategies, leadership development, food, and more.
Below is a sampling of clients and my writing.
Client: Mend™
Writing blogs for this life sciences and biotechnology company. Its supplements are clinically-proven and recognized by the medical community. mend™ works with leading hospitals and universities on developing evidence-based clinical nutrition products to enhance patient outcomes.
Click here to read Feeling Down? How Fueling Your Body Can Lead to Happiness
Click here to read Sustainable Nutrition & Other Health Trends to Watch in 2022
Click here to read Why Vitamin D is So Important
Click here to read 12 Benefits of Stretching & How to Get Started
Client: University of Miami - Frost School of Music
For the University of Miami’s innovative Frost School of Music, I wrote 100+ program descriptions across all musical genres for its 2021-2022 live music playbill. Click here to read.
Client: Syntactx
For this Inc. 500-ranked company I did a complete verbal rebrand of their website to help them stand out from their competition. I was hired for a fresh ‘outsider’ perspective and to help humanize their brand. Click here to read.
Client: Loliware
The world's first 100% biodegradable and edible disposable cup was preparing to pitch their business on SHARK TANK. I did a verbal rebrand of their website and brand positioning. They landed a $600K deal with Mark Cuban and Barbara Corcoran. Click here to read.
Client: Wedderspoon
For this premium Manuka honey brand, I distilled its complex K-Factor grading system into comprehensive and compelling copy, humanized the brand, and created a sales sheet, clear brand message, talking points for sales teams. Click here to read
Client: Envision Solar International
This leading sustainable tech innovation company is revolutionizing electric vehicle (EV) charging stations. I created marketing materials to humanize the brand with clear brand positioning, messaging, and consistency, and complex information distilled into comprehensive and compelling copy. Click here to read.
Client: Luminaire
This company has been at the forefront of making quality design accessible to a broader audience since 1974. I repositioned and refreshed the verbal branding and brand story as it prepared to launch in a new market. Click here to read.
Client: Plan International
For this NGO that advances children’s rights and equality for girls, I created a compelling and impactful project summary report for its corporate donors. Click here to read.
Client: Cinelan & Vulcan Productions
Award-winning directors and top economic experts teamed up to demystify the US economy through five- to eight-minute films. WTE featured a robust website with tool kits, an educational program, and interactive apps, to enhance the viewer experience and reach broader audiences. Free across 60}mains+ream platforms, the campaign generated 1-billion+ media impressions in 300 outlets and 12 million+ film views within 60 days.
I wrote the website and app content, press releases, bios, and production notes, and served as a consulting marketing and communications strategist. Click here to read.
Client: Minnieland Corporation
For parent company Minnieland Corporation, I did a complete verbal rebranding for four of its properties in Virginia:
This secluded, historic Ashby Inn & Restaurant, circa the 1800s, is set in the foothill of of the Blue Ridge Mountains. Click here to read.
The 11-bedroom luxury Inn at Evergreen was once a Civil War Era mansion. Listed on The National Register of Historic Places, it features the Evergreen Country Club. Click here to read.
Client: People Biz
This leadership development organization offers leadership programs with measurable transformation of people, and organizations. I did a complete website verbal rebranding. Click here to read.
Communications Materials
Over the course of my career, I’ve conducted countless interviews and extensively written press releases, bios, pitches, proposals, mission statements, media kits, production notes, playbills, and much more.
Click below for additional samples.
“Susan somehow marries a highly sophisticated sensibility with a natural, approachable style. I’m consistently impressed with her resourcefulness, intelligence and fearless creativity.”
“Susan is a great, experienced writer, and a pleasure to work with.
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“Susan is a creative and skilled writer at the top of her craft. She has keen insight into finding the heart of any story, and she has a very fast turnaround with every writing assignment. We use her extensively and wholeheartedly recommend her to anyone needing a strong writer.
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