Giving Voice to Things that Matter

Raising Awareness. Expanding Perspectives.

Hi, I'm Susan Jacobs

Writer and storyteller of clear, concise, and engaging copy and content designed to elevate your digial presence and industry authority.
Ready to level up? Let's connect!

“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever. ”

— Native American Proverb

Plain and simple: I love to write.

I’m versatile and seasoned content writer, content editor, strategist, and passionate storyteller with an eye for a good story and finding the best "hook" (well-trained from years in PR and marketing).

My superpower lies in distilling complex information into easily accessible and persuasive copy.

I write clear, concise, and well-researched SEO-optimized copy and content for PR agencies, brands, companies, and non-profit organizations across a span of industries including wellness, health tech, and tech innovation.

As a generalist and creative problem solver, I bring a fresh 'outsider' perspective to industries where I may lack prior experience, and consistently deliver effective content for my clients.

You can hire me to:

- Write content and copy. ✍️

- Edit/revamp existing content. ✅

If you need a well-rounded writer with a knack for transforming ideas into impactful content, let’s talk.

Industry agnostic. Intentionally diverse. A fresh ‘outsider’ perspective.

“Susan is a creative and skilled writer at the top of her craft. She has keen insight into finding the heart of any story, has a fast turnaround time, and can write on any topic. She is also very adept at bringing all moving parts together to tell a cohesive, entertaining, and informative story. Not an easy thing to do. I wholeheartedly recommend her to anyone needing a strong writer and storyteller. Plus, she’s a pleasure to work with.
”

— Steve Olenski, Former Forbes Writer, “The CMO Whisperer”

PORTFOLIO

SERVICES

PUBLISHED

Recent Blog Posts

Featured

How Valuable Are Connections You Don’t Actually Know?

Forty-three years later, a guy I met briefly in Nova Scotia found me on Facebook… His memory was flawless, while mine drew a blank (ah, the joys of fun in the 1970s!).

The timing was fortuitous because in my continuing journey towards minimalism, I’m looking at and re-evaluating relationships and connections professionally and personally. Having thousands of connections /‘friends,’ means nothing if we don’t know each other even in just the smallest of ways.

Pot Brownies in the Gym? Would Your Brand Stand for That?

Imagine this, and it’s a true story… a gym where a trainer gave out pot brownies to people working out without telling them they were laced.

Imagine this too, and it’s also a true story… a gym where a trainer had sex with a member at the gym.

How your staff acts and behaves is a direct result of your brand culture and has a ripple effect that can be used for good or evil.

Is Your Digital Marketing & Sales Strategy So Contagious You Could Convince People to Pee in a Cup and Send it Fed Ex?

Pyramid and multi-level marketing companies and I crossed paths several times. Despite how attractive these opportunities always sounded because of the massive amounts of potential income to be had, it always sparked an allergic reaction. Now, in the age of digital marketing and sales funnels, I’m having the same allergic reaction to the methodology.

AS FEATURED IN: