Giving Voice to Things That Matter
No fluff. No hype. Just clear, strategic content that works.
Hi, I’m Susan Jacobs
Writer. Editor. Storyteller. Strategist.
I help brands, agencies, and organizations find the right words so their message is clear, on-brand, and impactful.
Ready to make your content sing?
“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever. ”
Plain and simple: I love to write.
For the past two decades, I’ve worked as a writer, editor, storyteller, and strategist for brands, companies, and cause-driven organizations across industries and continents. I simplify complex ideas, breathe life into flat copy, and translate vision into messaging that resonates.
With a PR and marketing brain, a journalist’s instincts, and a storyteller’s soul, I turn ideas, simple or complex, into content that builds trust, strengthens the brand voice, and drives engagement.
Though I’ve worked across sectors, including health and wellness and tech innovation, I’m often hired for a fresh ‘outsider’ perspective by clients in industries where I have no prior experience.
Industry agnostic. Intentionally diverse. A fresh ‘outsider’ perspective.
WHAT I DO
Websites & Landing Pages – Clear, SEO-savvy copy built to convert
Brand Messaging – Shape how you show up, sound, and resonate
Articles & Blogs – Story-driven human-centered content
Thought Leadership – Ghostwritten pieces that position you authentically
Editing – Tighten, polish, and elevate existing copy.
WHY CLIENTS HIRE ME
The copy and content are muddy and need shaping
The voice doesn’t match the vision
A launch is approaching—and the copy just isn’t there yet
Content needs a strategic eye and a human touch
LET’S WORK TOGETHER
Need clear messaging, stronger copy, or a story that resonates with your audience?
Whether you’re launching something new or refining what already exists, I bring strategy, clarity, and creativity to the process—from first draft to the final version.
Available for freelance, contract, or long-term projects.
Contact me to discuss how we can bring your content to life.
Recently featured in The New York Times “Metropolitan Diary”
“Susan is a creative and skilled writer at the top of her craft. She has keen insight into finding the heart of any story, a fast turnaround time, and can write on any topic. She is adept at bringing all the moving parts together to tell a cohesive, entertaining, and informative story. Not an easy thing to do. I wholeheartedly recommend her to anyone needing a strong writer and storyteller. Plus, she’s a pleasure to work with.
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